Business Management Blog

Marketing on the Internet is the in thing these days. Everyone who wants to be successful in their business has an online presence as people are becoming more open to the idea of having a web presence to be successful. If you are serious about your business and want to be successful you will have to be careful and meticulous about the internet marketing plan that you choose for your business. There is simply no use for a marketing plan if the plan will not work for your business or if the plan is not at all feasible for your business. So think carefully before you settle down to implement any internet marketing plan for your business.

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Getting word of your biz out on the street is worth any price, but with these seven techniques you’ll hardly spend a dime.

It’s the chicken/egg syndrome of start-up: You need to spend money to bring in customers, but you don’t have money to spend until you get customers. Too often, new business owners treat marketing as an optional expense. The truth is, if you don’t dedicate an adequate budget of time and money to marketing, it’s unlikely you’ll attract enough customers to sustain and grow your venture.

The good news is, many small businesses have successfully marketed themselves on a shoestring. By applying creative solutions to marketing challenges, you can get the word out to prospective customers without going for broke. Simply keep in mind these seven secrets to successful small-budget marketing, and you’ll be well on your way to big-time results.

The Chartered Institute of Marketing (CIM)

http://www.cim.co.uk/cim/index.cfm

The CIM is the world’s largest professional marketing body with 50,000 members worldwide. They define the marketing standards that operate in the UK and provide membership, qualifications and training to marketing professionals around the world.

The Marketing Society

http://www.marketing-society.org.uk

The Marketing Society is the premier UK organisation for senior marketing professionals and general managers of marketing-oriented companies and exists to champion marketing excellence and encourage debate and networking between members. It lists past and future Society events, with a facility for ordering transcripts and booking online. Also featured are: the latest copy of its Review magazine; book reviews; access to the Society’s Information Service; and a searchable consultants register. Members need login & password to access further services, but most of the site is available to one and all.

Marketing Power

http://www.marketingpower.com

MarketingPower.com , provided by the American Marketing Association supplies marketing professionals with the information, products and services required to succeed in their jobs and careers. Yes need to register with this site, but it is free of charge and this enables you to access to such resources as the best practices articles, marketing-focused news, and discounts on services from selected affiliate partners. The navigation round this site is very easy and clear, so you find relevant information quick. After registration, AMA members gain access to additional exclusive content such as the new marketing matters newsletter and free business book reviews in addition to discounts on many products and services offered on the site.

FMCG Net

http://murals.users.netlink.co.uk/fmcgnet.html

A forum designed for FMCG professionals to locate links, news and views on the use of the internet in FMCG marketing.

Know This

http://www.knowthis.com

This Marketing Virtual Library contain over 130 categories and includes a vast array of excellent material including articles, tutorials, featured resources and the latest marketing stories.

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